How to roll out important (and sometimes unpleasant) news to your team

Tuesday, January 17, 18:30 EET (Kyiv/Tallinn time)

LIVE+ONLINE charity event. We'll donate 100% of raised funds to support Ukraine

Event topics

How to effectively communicate sensitive information
Learn to pinpoint the right time and way to talk to your people about harsh topics like layoffs or hiring freezes, avoiding unwanted tensions and dreaded rumors.

You'll receive a checklist covering the pre- and post-announcement steps. It will help you to determine when is too early and when is too late to communicate.
What to include in your communication and what to leave off
Raised some investments, acquired (or lost) a major customer, or the new policy is about to roll out? Get clarity on how to shape your message, find the right tone for both positive and negative events and guide your team to amplify the news.

Vira, Maria, Ann and Olena will focus on big announcements, but you'll be able to use the processes they outline at any scale of communication.
Bonus: get a communication plan for your toughest announcement
Effective communication is essential to organizational success.

Have some upcoming events in your company you're not sure how to manage? Anonymously submit them, and our expert panel will craft a mini-plan and talk through the best approach.
The event will be valuable for HRs and other professionals responsible for communication — especially in challenging situations and during organizational changes.
Speakers
  • Vira Suarez
    Co-founder and strategist at Do All Write
    Vira is a detective at heart — finding the pieces and putting them together. It's a skill set that she's applied in professional settings from the analytical world of commercial real estate appraising, to the world of marketing and communication.

    At Do All Write, she's used that combination to help shape brands like VOOL and create employer branding strategies for quickly scaling startups, including Glia.
  • Maria Magdaleena Lamp
    Co-founder and content writer at Do All Write
    Maria loves words, and wrangling them is one of her greatest joys. While she's tamed tomes' worth of words, she's particularly proud of that one time she sent a cold recruitment email to a recruiter who said it was the best one he'd ever seen.

    Maria has also written copy for award-winning country branding campaigns including Skip 2020 for Work in Estonia, and the content for Estonia's official relocation guide for expats.
  • Ann Hiiemaa
    New Business Director, META Advisory
    Anna has been working in the field of communication for nearly 15 years, kicking off her career as a journalist in Estonia's largest daily newspaper. Ann is one of the most awarded PR consultants in Estonia having also won the most prestigious — PR-Excellence Awards.

    Ann has consulted leading tech companies like Starship, Wolt, MeetFrank, Lightyear on product launches and employer branding campaigns. She knows what it takes to create a campaign that gets Estonia talking.
  • Olena Markina (Host)
    ex-Head of HR at Watu Africa
    HR and coach with vast international experience, she started her career in 2008 in recruitment, then switched to HR. Lived and worked in Hungary, Thailand and Kenya.

    Olena created HR-processes from scratch, focusing on performance management, development and engagement of leaders. As a Head of HR at Watu fintech company she managed to grow the headcount from 800 people in 3 countries to 3000 in 7.
Speakers
  • Vira Suarez
    Co-founder and strategist
    at Do All Write
    Vira is a detective at heart — finding the pieces and putting them together. It's a skill set that she's applied in professional settings from the analytical world of commercial real estate appraising, to the world of marketing and communication.

    At Do All Write, she's used that combination to help shape brands like VOOL and create employer branding strategies for quickly scaling startups, including Glia.
  • Maria Magdaleena Lamp
    Co-founder and content writer at Do All Write
    Maria loves words, and wrangling them is one of her greatest joys. While she's tamed tomes' worth of words, she's particularly proud of that one time she sent a cold recruitment email to a recruiter who said it was the best one he'd ever seen.

    Maria has also written copy for award-winning country branding campaigns including Skip 2020 for Work in Estonia, and the content for Estonia's official relocation guide for expats.
  • Ann Hiiemaa
    New Business Director, META Advisory
    Anna has been working in the field of communication for nearly 15 years, kicking off her career as a journalist in Estonia's largest daily newspaper. Ann is one of the most awarded PR consultants in Estonia having also won the most prestigious — PR-Excellence Awards.

    Ann has consulted leading tech companies like Starship, Wolt, MeetFrank, Lightyear on product launches and employer branding campaigns. She knows what it takes to create a campaign that gets Estonia talking.
  • Olena Markina (Host)
    ex-Head of HR at Watu Africa
    HR and coach with vast international experience, she started her career in 2008 in recruitment, then switched to HR. Lived and worked in Hungary, Thailand and Kenya.

    Olena created HR-processes from scratch, focusing on performance management, development and engagement of leaders. As a Head of HR at Watu fintech company she managed to grow the headcount from 800 people in 3 countries to 3000 in 7.
Live venue — Lift99 Tallinn
Live event agenda
18:30 Mingling, snacks
18:45 Event start
19:00 Panel
19:45 Q&A
20:15 Wrap-up and more mingling!
20:30 That’s all folks :-)

Online stream of the full live event for the participants all around the world!
Assessment Center/Development Center — activities that help organizations use the potential of their employees. These sessions are conducted by experienced assessors.
Framework, focused on gathering information from free tools or resources
Sign up:
How to roll out important (and sometimes unpleasant) news to your team

Tuesday, January 17, 18:30 EET (Kyiv/Tallinn time)
Both live and online participants will receive the video and presentation
Media partners — Work.ua and PeopleForce